MATHERS CONTROLS - Historical Background

Mathers Controls hired Rich Monroe to write and produce an instructional/sales video about the company's Micro Comander┬« control system. During pre-production meetings, Mathers reps joked that the new electronic propulsion control system was a "divorce inhibitor" for couples docking yachts in tight situations. Monroe ran with the concept and purposefully included a couple as product hosts in the script.

PRODUCT DEMONSTRATION / SALES

Shooting Schedule - 3 Days

  • Acquisition - Betacam SP
  • Edited on AVID Media Composer┬«
  • Writer/Producer/Editor - Rich Monroe
  • Camera - Steve Brewer, Battery Street Video